Corporate Identity and Branding Leicester | Leicestershire graphic design by Dragonfly Presentation Graphics.

Corporate Identity seems to mean different things to different people. We regard it as a combination of branding (the identifying logo and look of a company or product line in all its manifestations) and the way in which 'a family' of products or services can retain individual identity while recognisably being from the same source. This latter aspect of 'connectivity' usually relies on a subtle similarity of design and layout that may nonetheless incorporate very different elements for each particular brand.

Our experience in this field includes logo design, style books, brand design and all representations of a company's image.

We ensure that all logo designs are created initially in a fully scalable format so they can not only appear crisp and clean on stationery, leaflets, labels etc, but also greatly enlarged on exhibition displays, outdoor signage and the like.



							The ideal result of good design for corporate identity is that over time your potential customers recognise at a glance all marketing material that comes from your company. Think how you can spot a Coca-Cola can at a distance. The rules that govern your corporate identity need to be adhered to, or else this recognition will be lost. From a humble business card to a building wrap, the design needs to proclaim YOU, not just by the presence of your logo but also by the broader design elements in use.